PASHA Insurance is currently seeking for CoE UX/UI Lead.

Role Summary

We are looking for an experienced UX/UI CoE Lead to set the vision and strategy for user experience design across PASHA Insurance's digital ecosystem. This role combines leadership, strategic thinking, and hands-on design expertise to institutionalize best-in-class UX/UI practices, promote design thinking culture, and deliver measurable impact to customer satisfaction and business performance.

Key Responsibilities

• Establish and lead the UX/UI Center of Excellence within the IT Transformation department.
• Define UX/UI standards, design principles, and governance frameworks applicable across products and teams.
• Develop and evolve a company-wide Design System ensuring scalability, consistency, and accessibility.
• Partner with Product Managers, Developers, QA, and Business Analysts to drive human-centered solutions across customer journeys (quote & buy, policy servicing, claims, etc.).
• Oversee design of digital products including public website, mobile app, customer portals, and B2B tools.
• Lead UX research efforts: usability testing, customer interviews, A/B testing, and data-informed iteration.
• Mentor and grow internal design capabilities by developing career paths, conducting reviews, and enabling skills development.
• Align design strategy with business KPIs such as online conversion rate, task completion, and customer satisfaction (CSI/NPS).
• Contribute to cross-functional digital transformation initiatives and represent UX in strategic decision-making forums.